Hi, I’m Alex. Designer, Art Director, and a Design Lead ❀. Take a look at my projects, or read about me.

Middle School Self-Learning Products in STEM and Humanities @ Uchi

Art director, Product Design Lead
2021–2022

I led the design of a middle school learning platform, starting from scratch and collaborating with cross-functional leadership to define the product vision and strategy. The focus was on creating an engaging and scalable solution for teaching complex subjects to teenagers while ensuring a seamless and enjoyable learning experience.

Together with methodologists, I worked on methodical and editorial strategies, defined design principles, established workflows, and created visual and interaction guidelines. I co-developed a design system that supported various teaching mechanics, ensured consistency across subjects, and allowed for distinct visual identities. Within a multidisciplinary team of 30+, including 9 designers, I managed the design team directly.

This effort resulted in the successful launch of 8 high-quality middle school courses, that were used by 100,000+ students in the first month.